Press & Media

Sian Conway-Wood, Sustainability Influencer of the Year, author of “Buy Better Consume Less” and Founder of #EthicalHour, is available to provide expert comment on:

Ethical and sustainable business

Current trends in sustainability and conscious consumerism

Fast fashion and ethical fashion

Greenwashing & ethical marketing

Sian Conway-Wood is a social entrepreneur, sustainability expert, bestselling author, speaker, and Founder of #EthicalHour.

She is a communications strategist (MCIM) who helps Big Why business founders start and scale businesses which change the world. As the Founder of #EthicalHour, Sian has spent almost a decade building an influential network of over 77,000 changemakers who have helped shape the public conversation around sustainability – from influencing individual behaviour change, through to shaping national policy and turning the climate emergency into a mainstream media issue.

The #EthicalHour membership community takes the loneliness out of building a small business with purpose and gives business owners the tools, connections and support they need to scale with sustainability at the heart of what they do. Membership provides education, training, support and connection to sustainability-focused startups, challenger brands and small businesses, helping them become more impactful, profitable and known in the mainstream market.

Sian was a Year of Green Action ambassador for the UK in 2019 and was named the UK’s Sustainability Influencer of the Year in 2018 and 2020. She has won multiple awards for her business and social impact, and she is a regular media commentator on sustainability, conscious consumerism and greenwashing in print, radio and television around the world.

Awards and Recognition:

  • Best Changemaker/Disruptor 2020 (Vuelio Online Influence Awards)
  • UK Influencer of the Year 2020 (Vuelio Online Influence Awards)
  • One of the Top 100 Women in Social Enterprise 2020 (Euclid Network)
  • One of the Social Entrepreneur Index’s top UK social entrepreneurs (2019 and 2020)
  • One of 40 Women to Watch in Tech 2020 (Digital Women)
  • UK Government Year of Green Action Ambassador for DEFRA (2019)
  • UK’s Green & Eco Influencer of the Year 2018 (UK Blog Awards)



Twitter: @SianEConway