sustainable and ethical fashion


Ethical fashion is all about creating a transparent supply chain where consumers can trace the origin of the clothes they buy. This includes fair trade practices, ensuring worker safety and rights, and reducing the use of harmful chemicals and materials.

Sustainable fashion aims to reduce the environmental impact of the fashion industry. This includes using eco-friendly production processes, reducing waste, and recycling materials. Sustainable fashion companies strive to create products that are durable, long-lasting, and can be easily repaired or repurposed.

The ultimate goal of ethical and sustainable fashion is to create a fashion industry that is not only stylish and innovative but also environmentally responsible and socially conscious. By promoting ethical and sustainable practices, we can create a fashion industry that benefits everyone, from the workers who make our clothes to the planet we all call home.

Why should we care?

We all wear clothes. When we buy those clothes, we cast a vote with our money that determines the safety and financial security of everyone in the fashion supply chain – from cotton farmers to garment workers, every piece of clothing you buy pays someone’s wages.

Nobody should be unsafe in their place of work, and yet the fashion industry is linked to human rights abuses, modern slavery, and unsafe working conditions – from factories and sweatshops to toxic chemical exposure.

Facts and figures

44 Indian cotton farmers die by suicide every day due to crop failure, rising debt and pressure to keep costs down to meet fast fashion demand

According to the United Nations, the fashion industry is responsible for 10% of global carbon emissions

According to a report by the Ellen MacArthur Foundation, if the fashion industry continues on its current trajectory, it could account for 25% of global carbon emissions by 2050

The fashion industry is the second-largest consumer of water worldwide. It takes about 2,700 litres of water to produce one cotton shirt, which is enough for one person to drink for 2.5 years

Each year, the fashion industry produces about 92 million tons of textile waste, which ends up in landfills and contributes to environmental pollution