More than half (55%) of Brits admit they’re put off doing anything to help tackle climate change over perceived fears that doing so is too expensive. That’s despite 70% saying they’d love to do more if they didn’t think taking action would cost so much, and a further 81% acknowledging that individual action can help.
New research from IKEA ahead of COP26 reveals that pre pandemic fewer Brits believed affordability was an issue when it came to sustainable living (40%). Meanwhile, over a quarter (26%) say uncertainty around jobs and the economy has made them more conscious about where they spend their money.
Aside from affordability, other barriers Brits identify as reasons they don’t try and help tackle climate change include the belief that there is not enough support from the Government (49%), simply not knowing what to do (44%) and there not being enough support from businesses (40%).
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