We need to shop more sustainably so that our kids can inherit a healthy planet. There we said it.
Every single one of our picks for kids this Christmas is contributing to achieving this – from renting Christmas jumpers and wearing Fairtrade cotton, to buying toys to last and hand down.

All these small and perfectly formed businesses keep the ethical shopping mission alive.

There’s so much inspiration here so dive in and have fun!


Rent For Less Waste – Eco-Friendly Fashion

Carrie Johnson’s done it, the Made in Chelsea cast do it – why not get your kids into clothes rental? Rental library Super Looper does gift vouchers, so your giftee can dip into their beautiful clothing catalogue, which includes this completely adorable Icelandic knit. Perfect for keeping snug around the fireplace.

There are 183 million items of perfectly good outgrown baby clothing stored away unused in UK cupboards. That’s enough for 250 items per newborn baby per year.​

This Brighton-based clothing library is onto something. Get on board with their mission to reduce kids clothing waste.

£1 per month, from Super Looper


Handmade – Natural – Made In UK

Love Heartwood’s wooden skittles game contains six people-shaped skittles handmade from local, reclaimed beech. Each one’s finished with a different coloured plant-based wood stain and sealant, so there’s no nasties! 

The felt ball is handmade from undyed and unbleached British sheepswool. The soft ball allows games to be played indoors and the super cute set is safe for kiddies of all ages.


Handmade – Recycled Sari – Zero Waste

How special is this little party dress handmade from the finest pre-loved sari silk?

Perfect for Christmas Day, the dress is made from a deep pink Benares style sari with a thick gold border. The lovely team at Pri Pri also partner with the Animedh Charitable Trust who help women thrive by teaching sewing skills. A circular economy superstar!

£36, from Pri Pri


Plastic Free – Sustainably Sourced

das.Brett supports intuitive, imagination play and exercise for children.

Will your kids balance, wobble, kneel, or lie on the board? Will they turn it into a slide, a bridge, or a pirate ship?! The simplicity of these natural wood designs is getting rave reviews from small people everywhere and we can trust that the good people at Jiminy Eco Toys have done their homework on the ethical creds.

Named after Pinocchio’s conscience Jiminy Cricket, the store is the brainchild of Dublin mum Sharon Keilthy who only stocks toys made from sustainable materials and that have low toy-miles!


Made To Order – Give Back – Made From Recycled Plastic

The geniuses behind Tommie & Lottie make these backpacks to order from recycled plastic bottles. Just take a moment to think about what that could mean for the planet?

Not only are they on a mission to reduce plastic pollution, £2 from every sale goes to help save orangutans and their natural habitats through a tie in with the Sumatran Orangutan Society. Perfect for school, day trips or adventuring, this is a brilliant gift for cheeky monkeys everywhere.


Ethically Made – Fairtrade – Supports Refugees

ai·no·ah was born from a love of travel, craft and design; a desire to support small-scale ethical production and the simple pleasure of curating unique things. We here at Ethical Hour HQ can get fully behind their mission is to create beautiful homewares and gifts that tell stories of places and of their makers.

These limited-edition dolls are handcrafted by Afghan refugees in India by upcycling textile scraps. There are four styles to choose from, but our pick is this Soumba doll who is rocking a maxi-kaftan and matching turban.


Organic – Fairtrade Cotton – Gender Neutral

Keeping your little ones snug this winter is the main business of Little Green Radicals and their collection of organic and Fairtrade true knit cotton scarves.

This gold-striped bestseller is made from breathable organic cotton sherpa and all the clothing from the site is certified by the Fairtrade Foundation, the Soil Assocition and the Global Organic Textile Standard.

#EthicalHour is running #ShopEthicalInstead as a campaign to promote small businesses, brands featured on #EthicalHour or as part of #ShopEthicalInstead or in any of our gift guides have not paid for promotion and #EthicalHour is not using affiliate links in this campaign. Prices correct at time of publication.