#ShopEthicalInstead is back in 2023!

#ShopEthicalInstead is the UK’s largest ethical retail campaign.

In 2022, we championed and supported over 100 small businesses. In the crucial 6-week sales period before Christmas, we put their products in front of 4.7 million people, and increased their sales by 18%.

Thanks to our partnership with communications agency 181st Street, we gave small businesses access to marketing support, expertise and capacity they couldn’t normally afford, created thousands of pieces of social media content to showcase their products and elevate their stories, and championed the shopkeepers at the heart of this nation’s business community.

And we’re going to do it all again in 2023!

If you’d like to be part of the #ShopEthicalInstead movement and want support to help your brand thrive in the Golden Quarter, we’d love to hear from you.

The deadline to apply for inclusion in this year’s campaign is Friday 14 July 2023.