Meet Hema
I created Curlicue to give people eco-friendly gift wrap that does not compromise on beautiful, high-quality design which makes it an exciting alternative to brown kraft paper.
Before I launched Curlicue, I had been feeling frustrated with the lack of sustainable wrapping paper that featured beautiful designs for years. For me, the magic in giving a gift is seeing a loved one’s face light up when you hand them a present wrapped in beautiful wrap they would love.
After years of searching and trying to find beautiful wrap that was eco-friendly, I decided to create the solution I was trying to find. I wanted to create gift wrap products that were holistically sustainable, which for me meant: plastic-free, made in the UK, made from 100% recycled paper and printed with vegetable ink.
After almost a year of research, I launched Curlicue in July 2019. Since then it’s been a big journey as a small business thanks to our formative years taking place during the pandemic.
Curlicue’s ethos is simple swaps; small incremental changes everyone can make in their everyday lives to be kinder to the environment. Education is a big part of this, because most people don’t realise the everyday items they buy – like wrapping paper – cause harm the environment and pollute the earth.
We believe beautiful designs should be a big part of creating sustainable products. It makes people want to use sustainable products. That is why we don’t compromise on the designs of our gift wrap. Beautiful bespoke designs are just as important as our sustainability values. We also partner with independent artists and illustrators to create our high-quality designs so that we can support makers and creators – and all our gift wrap is unique and exclusive to us this way too.
We have big ambitions at Curlicue. We’d love to have our sustainable gift wrap stocked across the UK and then work on expanding internationally, finding the best ways to get gift wrap printed regionally and stay true to all our sustainability values.
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