Meet Nicole
“ColieCo started in the UK more than ten years ago as a part-time student project in my parents’ attic. Studying fashion design, it quickly became clear to me that the fashion and textiles industries had serious issues both with working conditions and with sustainability, up and down the supply chain and although more brands demonstrating a focus on making improvements in these areas were appearing, in the lingerie domain in particular, the options for ethical and eco-conscious consumers were slim, expensive, and for the most part pretty drab and uninspiring.
There was a big gap to be filled, and ColieCo was born with a vow to prove that ethical and sustainable underwear could still be fun, adventurous and affordable. We’ve come a long way since then, moving our operation to Portugal, and now manufacturing in our second purpose designed-and-built, in-house studio.
My mission is to change the way in which people think about ethical and sustainable clothing. There’s no transition to an ethical and sustainable future for the fashion industry if slow fashion isn’t able to inspire and excite people interested in exploring ethical alternatives. Or if only a small fraction of consumers can afford ethical options.
Without attractive and accessible competition, there’s no incentive for the industry to change. Our lingerie and swimwear collections aim to do just that: widen the marketplace for conscious consumers, make ethical and green alternatives fun again, and help bin the ‘grey, beige and brown’ stereotype once and for all!” – Nicole, ColieCo
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