Meet Freya & Alex
Freya and Alex met at the University of Nottingham, they lived next door to each other and the rest is history! They’ve been together for four years and business partners for one of those years. They started Alexander Clementine through a shared passion for fashion and initially set out to create “leather” jackets made from ocean plastics. Unfortunately, after a lot of time and money spent they struggled to do this in a truly sustainable way due to supplier issues and high overheads.
They needed to pivot. They knew we wanted to shake up the sustainable fashion industry and when looking at the big picture saw a gap in the market for underwear. It’s the first thing you put on in the morning and the last thing you take off at night, an absolute necessity, so decided to develop their own range of style driven cotton alternatives. Most underwear around uses cotton which notoriously uses a gargantuan amount of water to create, around 3000 litres to be precise. The other sustainable alternatives looked to us to be quite stuffy and stigmatising so they made it our mission to make sustainability sexy.
They want to be the Power Couple behind the Future of Fashion.
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