Alex Birtles

Alex Birtles is the Co-founder and CEO of In Good Company, a tech-for-good startup which aims to make it quick and easy for people to find the best ethical and sustainable businesses and experiences around them. Their platform will launch soon in London before rolling out across the UK. Alex spent nine years working at a UK FTSE 250 in a range of Director-level roles in commercial, digital and communications. She helped set up a not-for-profit to help parents protect their children online and has also worked in the public sector on the Covid-19 response and a £250m programme to get low income families online at home. She has also supported a number of purpose-driven companies to increase sales and develop their business. Alex is a firm believer in businesses doing well by doing good and the power of technology to help make the world a better place.