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Ethical Hour

Your little black book of ethical business - #EthicalHour is the world's first & largest community for Big Why business founders who put people & planet first.

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What is the Green Claims Code?

The Green Claims Code is a new piece of guidance designed to help businesses feel…...

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The ESG questions your brand should be able to answer

Consumers want their products to be ethical and eco-friendly. Advertising standards are holding brands to…...

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How to build a business that gives back

Many people start a business for more than just the profit. Alongside the freedom and…...

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Consumer sustainability trends 2021: What trends to watch

The events of 2020 accelerated consumer sustainability trends that had already been starting to emerge…...

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Is your tree planting scheme really green?

Could you be accidentally greenwashing by promoting a tree planting scheme? Tree planting can feel…...

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How to write winning award submissions

Winning awards for your positive impact is an important part of running a Big Why…...

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How to use your positive impact to attract new customers

If you’re operating your business ethically and sustainably and giving back to good causes, you can…...

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Businesses fighting poverty: Sustainable Development Goal #1

Social entrepreneur, economist, and leader Muhammad Yunus said: “Poverty does not belong in civilised human society.…...

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How to write an impact page for your ethical business website

An impact page is the perfect way to showcase the positive work your ethical business…...

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Changemaker Chats: Earth Changers

Our Changemaker Chats interview series tells stories from the front line of impact entrepreneurship, as…...

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