Sian Conway-Wood

Sian is a brand, marketing and communications strategist, sustainability expert, author, and Founder of #EthicalHour. She was the UK Sustainability Influencer of the Year and published her book 'Buy Better Consume Less' in 2021, building on her extensive experience of helping Big Why Business Founders start and scale eco-focused brands and take them mainstream.

3 Articles Published | Follow:
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Why anti Black Friday campaigns don’t work

If you’re in the sustainability sector, you probably shudder when another Black Friday offer pops…...

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“Doubt is our product” – the dark marketing tactics Big Oil took straight from the Big Tobacco playbook

In the 1950s, cigarette companies began to learn that their product is a killer.  For…...

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Changemaker Chats: Eliza Eliza

Our Changemaker Chats interview series tells stories from the front line of impact entrepreneurship, as…