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Sian Conway-Wood

Sian is a brand, marketing and communications strategist, sustainability expert, author, and Founder of #EthicalHour. She was the UK Sustainability Influencer of the Year and published her book 'Buy Better Consume Less' in 2021, building on her extensive experience of helping Big Why Business Founders start and scale eco-focused brands and take them mainstream.

29 Articles Published | Follow:
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Why I won’t be sustainability shamed (and you shouldn’t either)

Last night I posted on Instagram about “green guilt” and the shocking statistics that show how many…

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Fast Fashion under review: why it’s time to make your voice heard

Fast fashion and its impact on the environment will be investigated in a new inquiry…

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What does Elle’s sustainable September Issue mean for small ethical fashion brands?

“Call it ‘eco-fashion’ if you like, but I think it’s just common sense.” – Livia Firth…

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The plastic straw ban: why conscious consumers have missed the point

Their straws may be green, but their environmental impact definitely isn’t. Starbucks have been widely…

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Should my ethics be the focus of my marketing?

Social enterprises and ethical brands work hard to make sure their impact is as positive…

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Why I don’t think we should ban plastic straws

Plastic straws could be on their way out – but you might be surprised that I’m…

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The power of community to create positive change

It feels like there hasn’t been a single week so far this year where a…

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Confessions of a fast fashion consumer: What I learned when I quit fast fashion

We live in a world where t-shirts cost less than the average latte. You can…

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Everyday activism and small acts of revolution

Today marks the 5 year anniversary of the Rana Plaza collapse which brought unethical labour…

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Can conscious consumerism save the world?

At the end of 2017, 15,000 scientists from around the world issued a “warning to…