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Sian Conway-Wood

Sian is a brand, marketing and communications strategist, sustainability expert, author, and Founder of #EthicalHour. She was the UK Sustainability Influencer of the Year and published her book 'Buy Better Consume Less' in 2021, building on her extensive experience of helping Big Why Business Founders start and scale eco-focused brands and take them mainstream.

29 Articles Published | Follow:
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Why your corporate sustainability policy might not be as effective as you think

In too many corporate environments, sustainability still exists in silos. In the last few years,…

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CSR and the problem with purpose washing

[Trigger warning: this post discusses suicide and mental health] Today’s business leaders want to solve…

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Change is in the air: World Environment Day and the businesses building a better world

Today is World Environment Day – an annual UN campaign which encourages worldwide awareness and…

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How to make your cause go viral: 3 lessons changemakers can learn from the Plastic Free movement

Today the UK has announced new controls on single use plastics to be introduced in England from…

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How to create an ethical marketing strategy

As an ethical brand, you need an ethical marketing strategy to raise awareness, drive sales…

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Iceland’s Orangutan: Do we really need a cuddly toy to remind us to care?

‘Tis the season of mass consumption and this year the supermarkets, not content with outdoing…

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Ethical and Sustainable Consumer Trends we can expect to see in 2019

2018 felt like the first year where ethical living really went mainstream. Major fashion magazine…

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What can Big Why Businesses learn from the tech industry?

Product market fit in the social enterprise sector: why your ethics aren’t enough There’s a…

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The 3 goals your impact business needs to succeed

Goals are one of the key ingredients your impact business needs to succeed. But the…

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Why I won’t be sustainability shamed (and you shouldn’t either)

Last night I posted on Instagram about “green guilt” and the shocking statistics that show how many…