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Sian Conway-Wood

Sian is a brand, marketing and communications strategist, sustainability expert, author, and Founder of #EthicalHour. She was the UK Sustainability Influencer of the Year and published her book 'Buy Better Consume Less' in 2021, building on her extensive experience of helping Big Why Business Founders start and scale eco-focused brands and take them mainstream.

29 Articles Published | Follow:
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Inequality and sustainability – do we have an image problem?

Recent reports have generated controversial headlines about men not engaging with sustainability because it is…

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Can consumers really challenge corporate power?

Many of the world’s largest corporations employ more people than entire populations of some countries,…

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Criticism, inner conflict and the struggle to live ethically

Do you ever feel like you can’t do anything right? Ethical living can be a…

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Sustainable Development Goals – a roadmap for better business?

In 2015, countries around the world adopted a set of common goals to ‘end poverty,…

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Can circularity save the fashion industry?

Fast fashion is a vicious cycle of new trends, cheap clothes and over-consumption. High street…

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Plastic pollution – is it really avoidable?

Plastic pollution is one of the world’s biggest environmental problems. It pollutes the ocean, finds…

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Green hushing isn’t necessarily a bad thing

Advertising standards and competition watchdogs around the world are finally clamping down on greenwashing.  Brands…

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Ethical and sustainable trends – 2018 trends in review

Back in January we predicted the ethical and sustainable trends we thought we might see in…

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Trends to watch in 2018 – what’s happening in the ethical & sustainability sector?

If recent headlines are anything to go by it looks like 2018 might be the…