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#ShopEthicalInstead

#ShopEthicalInstead is a positive alternative to Black Friday - encouraging people to support small, ethical and sustainable businesses and vote with their wallets for a better world! Organised by #EthicalHour, now in its 5th year.

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UK’s largest ethical shopping campaign: #ShopEthicalInstead 2022

In the midst of a cost of living crisis, with consumer spending down, and at…

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Alternative Black Friday campaigns: Doing it differently

‘Tis the season for mass consumption. Newsfeeds and inboxes everywhere have been filling up for…

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Small businesses are the backbone of our economy- show them some love this Black Friday

Small businesses across the country are gearing up for Black Friday, one of the busiest…

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Without fair pay, sustainability is dead

When you buy from an ethical business, you know that the people behind that purchase…

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This jewellery is turning the tide on a big problem haunting our seas

When you think about ocean plastic – something we’ve all started thinking a lot more…

4 reasons you should #ShopEthicalInstead

It’s that time of year again. Over the next 2 months, we will spend more…

POSITIVE IMPACT – Eartha Underwear
Eartha Underwear Valuing people, the planet and prosperity are the driving forces for all of…
What is #ShopEthicalInstead?

Every year, Black Friday whips shoppers up into a mass consumption frenzy. Throughout November, we…

These bricks are bringing shelter to Britain’s unsung heroes

In South West China, apple and pear farmers are taking to their orchards, paintbrush in…

This ethical toymaker is giving children the best gifts of all

Toys…To adults, they might not be anything special. A cute character here, a piece of…